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01
Jun
0

Business Studies Year 13 revision Day 30 - MNCs

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On day 30 of the Year 13 Recap we discuss the nature of MNCs and evaluate some of the limitations of MNCs becoming larger and more influential in the global economy.

A multinational corporation (MNC) is a firm which conducts activities in different international markets. These companies represent the biggest and most powerful brands in the world.

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31
May
0

Business Studies Year 13 revision Day 29 - Global Marketing

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On day 29 of the Year 13 Recap we discuss why and how a firm can change its marketing strategy to aid the effectiveness of international expansion into unknown markets.

When a business expands internationally into a new market the focus is placed on the benefits that this will generate for that firm. However, there are lots of examples of firms in the past that have tried to be too ambitious too quickly and have had to retrench shortly after expansion due to the failings of the move.

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30
May
0

Business Studies Year 13 revision Day 28 - Assessing International Expansion

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On day 28 of the Year 13 Recap we assess the motives behind international expansion from an individual firm’s perspective.

Often the focus can be on a firm’s desire to expand internationally to sell a broader customer base that has not been exposed to the firm’s products and services. However, just as tempting for a business is to expand internationally to exploit cost advantages on the production side of the business.

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29
May
0

Business Studies Year 13 revision Day 27 - Conditions that prompt trade

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On day 27 of the Year 13 Recap we discuss the conditions that prompt business to trade with customers, suppliers and other business in different countries.

For many businesses there becomes a limit to just how far a business can progress within the realms of their own domestic customer base.  Therefore, the easiest growth opportunities that a business can exploit in a globalised world is to expand into other international markets.

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28
May
0

Business Studies Year 13 revision Day 26 - Globalisation

Posted by on in EzyBusiness Blog

On day 26 of the Year 13 Recap we turn our attention towards the global aspect of business and a good place to start is with the concept of globalisation.

Globalisation is a term which is used to explain how individual economies have moved away from their localised specialities towards a more global approach. Globalisation has fielded a series of advantages for firms, be that small or large, through the reduction in transportation costs and trade barriers.

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