All relevant parties who have a vested interest in the operation and results of the business.
Below is an example of some of the economic agents who have a clare interest in the economy. Shareholders are concerned with the profit performance of the company. The management team are concerned with the organisation of the company to ensure the most efficiency, as well as internal goals to elevate their reputation. Staff are interested in personal performance to ensure a bonus or promotion. The government are interested, as the more susccessful the company is the more competitive the economy becomes on an international stage. Customers and the local community provide the demand and factors of production for the production process so are crucial to both the consumption and creation of products.
